THE EXECUTIVE LINKEDIN PLAYBOOK
A proven framework for busy executives who want to attract the highest quality opportunities while spending only 15 mins per week posting on Linkedin.
Trusted by execs & entrepreneurs from leading companies
Why post on Linkedin?
Stop chasing. Start attracting higher quality opportunities
Thought leadership posts work
Here’s what 3,500 executives across industries and roles surveyed by Linkedin say:
73% of decision-makers trust thought leadership over traditional marketing.
75% of decision-makers research new people or products after seeing strong thought leadership
60% say that good thought leadership makes them willing to pay a more
86% are more receptive to outreach based on consistent, high-quality thought leadership
What Are Thought Leadership Posts?
Let’s start with what they’re not:
Here’s where almost every non-marketing expert and executive fails
…silently, frustratingly, without realising:
They share thinly veiled self promotion posts, random human-interest stories that fall flat, or boring expert insights that no one actually reads.
That’s if they’re not paralyzed with uncertainty about what, when, or how to post.
Real Thought Leadership Posts:
Use Proven B2B Marketing Techniques
Executives and companies spend millions of dollars on marketing teams and agencies who use techniques that deliver proven ROI. Why shouldn’t you? Especially now when generative AI can cover all the marketing basics so you don’t have to spend the time or money on them.
Get Proven B2B Results
Thought Leadership posts drive real ROI (return on investment) not vanity metrics. This is not influencer content creation for clout and brand deals. Its B2B executive influence that drives real deals and outcomes.
How To Write Effective Thought Leadership Posts Using AI
Matt Lerner’s Language Market Fit (LMF).
Think like your target audience - Use their exact words
As Matt explains, when you find the exact right words to explain your product or service to prospective customers, a lightbulb in their heads switches on that says, “That is EXACTLY what I’m looking for” — they feel like you’ve read their minds.
Matt ran B2B growth teams at PayPal. He understands from the trenches (not from books or theory) what it takes to influence business leaders.
Think like your target audience - Write in terms of problems & answers
Matt writes - If you could stop people in the middle of their day and snapshot-read their minds, what would you find?
You would not find a list of product features or marketing platitudes. You would see anxieties, fears, doubts, hopes, dreams and struggles.
Therefore the best way to get past the attention filter is to talk about the stuff that is in their heads — specific goals, struggles and doubts.
We built on this idea to create the LMF Helper designed to help experts and execs turn reflections into crisp, credible posts in minutes
How to use LMF Helper?
You’ll need to copy and paste text from your Linkedin profile and that of someone in your target audience. So, pull them up on Linkedin and have them ready. Then continue below.
LMF Helper Prompt for use with any AI Chatbot:
Copy and paste this prompt into the AI Chatbot of your choice. Remember you’ll need to copy and paste text from the Linkedin profiles mentioned above
Link to Google Doc With LMF Helper AI Prompt
The link will open a multi-page Google Document.
Make sure to select EVERYTHING IN THE DOC and paste it into your AI LLM Chatbot
NEXT — Get Results Now
Did you try the LMF Helper ?
I mean did you actually follow its instructions, copying and pasting your linkedin profile and that of your target audience into it, and see the psychologically optimized posts it returned?
Did you share your LMF optimized post on Linkedin?
If you did the previous step, you should be blown away by the posts. And if you are, you should post one.
Let the results speak for themselves.
Give it 24hrs and see how your LMF optimized post - that took you just seconds or minutes - compares to your previous posts that took you 30x more time and effort.
Now what?
Post at least twice per week rotating between Attraction, Engagement and Conversion posts
FAQ&O
Frequently Asked Questions & Objections
It Takes Too Much Time
⁉️ Perception: “I don’t have enough time”
✅ Reality: It only takes a few minutes and saves 1,000s of hours in wasted hard work, and possibly $100,000s in benefits
You’ve not tried the LMF Helper to see that it takes just a few minutes for verifiably great results (just try it, post and compare with your previous posts)
AI can not possibly be authentic
⁉️ Perception: “I’m an expert AI user and I know AI can never be authentic. I can always tell when people use AI”
✅ Reality: People (including you) prefer value over authenticity.
Your real beef is not with AI, it's with worthless content. Let AI help you write in precisely the style that most resonates with your audience and aligns with the channel (Linkedin, a platform for busy professionals). Give LMF Helper a try and see that it takes just a few minutes for verifiably great results
It’s weird to go from 0 to 💯 posting
⁉️ Perception: People will be weirded out seeing posts from me 2x/week since I barely used to post before
✅ Reality: Its much harder than you think to get people’s attention let alone abuse it.
There is approximately zero chance that Linkedin will overshare your posts. In fact, you have to do as many high quality repetitions as possible only for a small fraction to have the desired impact
It feels too Salesy or Markety
⁉️ Perception: “I’m not sold on the B2B marketing stuff.”
I’m not susceptible to marketing stuff. I’m too smart, too well informed, too unmaterialistic to fall for B2B marketing techniques. The B2B stuff is not for me”
✅ Reality: Most people don’t like being sold or marketed to but social media is effective for B2B influence
That’s why a quick Google or AI query reveals that quality social media content services cost $10,000s per executive per year. And as the Linkedin survey of 3,500 executives shows, execs understand the ROI of thought leadership posting.
Posting Too Frequently Is Bad
⁉️ Perception: “I have a negative perception of people who post that frequently”.
People who post frequently don’t actually do ‘real work’. Those people are too hungry for attention. Nothing they have to say is that amazing that I need to hear from them 2x/week. They should go to IG or facebook. This is why linkedin is so cluttered now.
✅ Reality: Great people doing great posting is a threat/opportunity you’re ignoring to your detriment
Your dedication to the ‘real work’ is great. But Linkedin’s survey of 3,500 execs showed 75% of decision-makers research new people or products after seeing strong thought leadership from them. Here’s the kicker - 25% of those decision makers go on to choose the competition. Lack of visibility erodes the results of your ‘‘real work’
🔐 UNLOCK: Next Level Flawless Posting With AI
Read this ONLY after reading, testing and posting with AI using the section HOW To Write Effective Thought Leadership Posts Using AI
If you actually did that section and posted the results, you'd be impressed by now.
This is why you will be blown away with tlcopilot AI
With tlcopilot AI, you will never guess or be uncertain about what to post.
tlcopilot AI is ChatGPT on steroids.
tlcopiloat AI gives you a strategic monthly plan
tlcopilot AI covers all your funnel stages, content pillars, themes, posts
tlcopilot AI is part of the EXECUTIVE LINKEDIN RESULTS ACCELEATOR
includes tlcopilot AI
For Executive Doers ONLY.
Requires that you have posted
at least once on Linkedin using The Executive Results Playbook
(see section: HOW To Write Effective Thought Leadership Posts Using AI)
includes tlcopilot AI